Brief: Despite being convenient, locally sourced and delivered in an environmentally friendly way, only 3% of the U.K. now uses the services of a milkman. Create a campaign to increase milkmen subscriptions amongst a millennial, urban-dwelling audience.
Response: My response was to create a campaign which uses a cheeky tone of voice to grab the audience’s attention, and channels which appeal to them to highlight the benefits of having a milk delivery.
Project strategy: “Tinder for milkmen.”
Student project whilst at Shillington College.

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